In the world of radio, there is no bigger fraud than Dino Costa, formerly of Sirius XM. And here’s a few examples of why — and why I hope the man never again is offered a job spewing what he spews on the air.
I liked Dino. I thought his brash style was very good. Perhaps what I appreciated most about Dino is that he was never afraid to take on anyone — including his boss. I always admired people willing to stand up to authority, and lord knows, Dino did that better than anyone.
Don’t believe me? Ask Christopher “Mad Dog” Russo.
But over the last year, I’ve learned the man is an utter fraud. And it’s not just because of the pure bullshit he says on the air. It’s because the man is a complete and utter self-loathing liar.
About a year or so ago, when Costa wasn’t sure whether Sirius would resign him to a new contract, he e-mailed me and began to ask me a lot of questions — based on my experience with online radio/TV hybrids — about how to set up an Internet radio/TV hybrid network of his own.
It was to be called iDino — and the website would have been iDino.com.
I spent hours of my own time putting together a comprehensive business plan for the project — I’d say I spent no fewer than 50 hours in total. The work I did would have cost him about $5,000 from a consultant, but I did it at the time because he promised me that I would be a producer — the lead producer — on the network once it was up and running.
It was very serious. We discussed salary. And he asked me to promise him that I would be willing to pack up my life in Port St. Lucie, Fla., and move, with help from his so-called company, to Las Vegas. He said there was to be a studio at a casino/hotel in Vegas.
It sounded like it would be an incredible venture.
But as luck would have it, Dino over-estimated how much investors would be willing to give him to get the network started, and though I was prepared to leave Florida on Sept. 1 to go to Vegas, the project never happened.
But it’s what followed immediately thereafter and later that makes me know the guy’s a complete asshole and liar.
I should have known what a bigot he was when in our conversations, he asked me out of nowhere and without any reason if I was gay. What the fuck kind of boss asks such a question of a prospective employer?
I was floored when he asked the question, but it didn’t really shock me, in reality, because once a bigot, always a bigot. And let’s face it -- the man is a bigot.
Now, when the project fell through, the coward went into hiding. The agreement was that if the project happened, the business plan would become part of my new salary and position; if it fell through, he’d pay me $1,000 — seriously less than it would have cost for a consultant.
To no one I knew’s surprise, the fraud never paid me — and he hid like the little pussy that he is. He didn’t answer phone calls. He ignored e-mails. And finally, a month later, he ranted to me about how wrong I was to be pissed that the fucker lied.
It really shows what kind of man he is — he’s pathological, so much so that he knows how to turn the truth around better than anyone I’ve ever known, to make it look like he’s a good guy, and the person he’s wronged the bad guy. He believes his own lies better than anyone I’ve ever known.
To make matters worse, he demanded that I have absolutely no contact with a man who I consider a dear friend — Sid Rosenberg.
Sid told me to just go for it because it was a great radio opportunity.
I didn’t want to, but I went along with it regardless.
The asshole, just last week, advertised for the same position I was verbally promised on a radio job board. I suspect he didn’t think I’d see it. But I did. You can’t double cross a double-crosser, Dino.
Why do I write this?
I hope whomever it is that he hires for this job realizes he talks a huge game and is as dishonest a man as there is on this planet. He will promise the candidates the world — and he will not come through, for many reasons.
First, he will never be able to fundraise as needed to make an online network happen. And for absolute certain, he wouldn’t pay a penny out of his own fraudulently made money/pocket to compensate the person he hires if the other money falls through.
I also hope any prospective employer knows — no matter where in the country it is — that Dino Costa may have talent talking sports, but he’s as disgusting a slob as there is on this planet.
Hiring him would be a huge mistake — because he will, guaranteed, bring disgrace to the company. He will lie. He will cheat. He will make his colleagues out to be detestable when he himself is the detestable one.
The good thing here is that Dino Costa is currently unemployed. It will remain great if he remains unemployed in the radio industry in perpetuity (that means forever Dino). Anyone who hires a fool is himself a fool.
And perhaps the biggest fool of all was me for trusting a fraud, and thinking he’d be a man of his word.
Instead, he’s really just an un-ordinary asshole — and a man who should never, ever work in the radio business again.